Pure premium juice launches across Canada

Leading Brands, Inc., North America’s only fully integrated healthy branded beverage company, announces the full launch, in Canada and along the West Coast of the United States, of its Pure line of antioxidant-rich 100% juices, each combining a great tasting blend of superfruits and premium varietal wine grapes.

PureBlue, PureBlack and PureRed pack a whopping 750, 740 and 660 mgs of polyphenols, respectively — perhaps the most significant indicator of anti-oxidant activity — in each 300ml (10oz) bottle. PureWhite combines the restorative benefits of coconut water with sauvignon wine grapes and Lulo, an amazing South American superfruit, to offer both an exceptional taste and coconut water experience that appeals to mainstream beverage drinkers.

Designed by the Company’s in-house research and development team and produced in the Company’s own high speed bottling plant, the Pures are being distributed through mainstream grocery, health and natural food stores in Canada. During the past year the Company re-established its distribution network along the West Coast of the United States, supported by a large national health and natural foods distributor.

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