Craig Knight conceptualized and created Fit Parent magazine. Mr. Knight first researched the many publications that targeted the genres of family and fitness.

Recognizing a niche in the market, Mr. Knight developed Fit Parent as a publication rich in editorial content catering to; Parenting; Healthy Living; Nutrition; Holidays; Fitness; Home; Travel; Gardening; Entertaining; Financial Planning and more. A publication that would speak to today’s parents in a positive and motivational manner, positioning itself to increase overall family activity while providing a resource of health and family inspired content.

Mr. Knight first acquired the domain www.fitparentmagazine.com and designed and created an online media kit that showcased the value of Fit Parent. Immediate responses from major brand advertisers, major media buyers and an influx of reader emails provided the results that Mr. Knight predicted and indeed a successful niche was discovered. Mr. Knight then began to develop the brand further.

With years of newsstand experience behind him as the founder and Executive Vice President of Razor magazine, and a sample freely distributed run of a smaller music publication, Mr. Knight immediately decided to launch Fit Parent as a free, controlled circulation publication. A publication that would be recession proof and not effected by any family budget cuts. A publication that was available where the consumer was. Fit Parent would attract mothers shopping for family groceries, at daycare, stocking the home and providing clothing for babies, toddlers and teenagers. Fit Parent would attract those who sought out the gym for fitness and the sporting good stores for apparel. Doctor and dental offices; spas and salons. This, Mr. Knight decided, was where Fit Parent magazine should be available. This is where it would serve its advertisers best.

Use this link to view a digital version of the Fit Parent Magazine launch issue.
http://www.yudu.com/item/details/62473/Fit-Parent-March-April-2009

The issue was a success with advertisers, agencies and distribution points and the Company secured an expansive distribution agreement with Loblaw raising its national circulation to 185,000. Other distribution partners included; Sylvan Learning Centers, Kumon, Source for Sports, Nutter’s Bulk and Natural Foods, The Canadian Armed Forces, Medical and Dental offices, as well as direct event placement at running events nationwide.

Fit Parent also established some limited US distribution through MY GYM, Equinox Fitness, Albertson’s Markets, Gelson’s Supermarkets, Whole Foods and more.

Use this link to view a digital version of the Fit Parent summer issue.
http://www.yudu.com/item/details/62146/Fit-Parent-Summer-2009

Our third issue was produced and published in the summer of 2009 and is the last of our Canadian only issues. US expansion is the focus of our efforts going forward.

Use this link to view a digital version of the Fit Parent Magazine fall issue.
http://www.yudu.com/item/details/81982/Fit-Parent-Sept-Oct-2009